Your Ads Aren't the Problem: How Poor UX Wastes Your Marketing Budget
Your campaign dashboard looks great. Click-through rates are up. Cost per click is reasonable. Traffic is flowing exactly where you sent it. And yet, conversions barely move.
So you do what most marketers do. You test new headlines, swap ad creative, tweak audiences, and raise the budget. A month later, the results look the same, only more expensive.
Here's the uncomfortable truth: in many...